Industry Analysis
Competitors
-Samsung
-Microsoft
-Google
"SLEPT" Analysis & Trends
1. SOCIAL: -In the mid 1980’s is when Apple Inc. decided to focus on youth and education with the production and improvement of their products as well as services. -As of Jan. 2014, 24% of 18-23 year olds owned an iPhone and 47% say that their next smart phone will be an apple product, the iPhone compared to 36% from their competitors. -A recent survey administered by Apple Insider showed that there is an apple product in over 55 million U.S. homes/ 1 and 10 of the households who do not fall into this category are planning to become one of the 55 million in the next year or so. -Frequent apple consumer makes over $75,000 a year, with 77% owning at least one Apple product -Majority of consumers 18-34 last surveyed in 2011, but now the target age for consumers ranges from as young as 14 to as old as 76 years of age.
2. LEGAL: -Apple Inc. must uphold labor laws in the creation and distribution of their products. -Apple Inc. also has a software privacy to protect it from being copied and replicated illegally. -All Apple Inc. customers are protected by consumer protection laws and regulations in regards to warranty’s (1 year guarantee) -For every activity function on apple.com is attached to a corresponding user term of use agreement for different accounts such as iCloud and iChat as well as consumer privacy. -Apple’s products as well as intellectual property is copyrighted as well as trademarked.
3. ECONOMICAL: -Apple Inc. has a large effect on many economies all across the world through the creation of various compensated jobs. -Apple Inc. stock right now is popular among consumers who are interested due to the rising numbers. -Apple Inc. products are reasonably priced compared to competitors, sold at millions of retailers ranging from Walmart to Macy’s. -Regardless of the economy, Apple Inc. has seen that consumers continued to purchase products, at a lower demand, but there was never a complete stand still where Apple’s products and services were really affected economically. 4. POLITICAL: -Debate over the iBookstore as well as Obama’s allegations against Apple Inc.
5. TECHNOLOGICAL: Apple Inc. allows consumers to shop and seek technical support/customer service via web on any device; including but not limited to, smart phones, lap tops, desk tops, tablets/ and pads 24/7 of the day.
SWOT Analysis
Strengths:
-Customer loyalty
-Strong Brand Image
-Awesome Customer Service
-Great focus on research and development to improve on their products and services
-Dividend as of 6/19/14 $0.47 per share
-Revenue as of 9/28/13 was $170,910,000
Weaknesses:
-Limited use of outside software to be uploaded on Apple products
-Death of the man behind the madness, Steve Jobs
-Product recalls/ Software recalls/ Update failures
-Law Suits
-Failure of Apple products not working with different carriers
-Counterfeit products and software usage
Opportunities:
-iTv launch
-Launch retail stores
-Launch training session stores
-Expand mobile device and media
Threats:
-Competitors are improving their products frequently to be better or at the same level as Apple products
-Rapid changes in technology industry
-Decrease in demand for popular Apple products such as the portable devices and desktops
-Labor Laws with production of products
Competitors
-Samsung
-Microsoft
"SLEPT" Analysis & Trends
1. SOCIAL: -In the mid 1980’s is when Apple Inc. decided to focus on youth and education with the production and improvement of their products as well as services. -As of Jan. 2014, 24% of 18-23 year olds owned an iPhone and 47% say that their next smart phone will be an apple product, the iPhone compared to 36% from their competitors. -A recent survey administered by Apple Insider showed that there is an apple product in over 55 million U.S. homes/ 1 and 10 of the households who do not fall into this category are planning to become one of the 55 million in the next year or so. -Frequent apple consumer makes over $75,000 a year, with 77% owning at least one Apple product -Majority of consumers 18-34 last surveyed in 2011, but now the target age for consumers ranges from as young as 14 to as old as 76 years of age.
2. LEGAL: -Apple Inc. must uphold labor laws in the creation and distribution of their products. -Apple Inc. also has a software privacy to protect it from being copied and replicated illegally. -All Apple Inc. customers are protected by consumer protection laws and regulations in regards to warranty’s (1 year guarantee) -For every activity function on apple.com is attached to a corresponding user term of use agreement for different accounts such as iCloud and iChat as well as consumer privacy. -Apple’s products as well as intellectual property is copyrighted as well as trademarked.
3. ECONOMICAL: -Apple Inc. has a large effect on many economies all across the world through the creation of various compensated jobs. -Apple Inc. stock right now is popular among consumers who are interested due to the rising numbers. -Apple Inc. products are reasonably priced compared to competitors, sold at millions of retailers ranging from Walmart to Macy’s. -Regardless of the economy, Apple Inc. has seen that consumers continued to purchase products, at a lower demand, but there was never a complete stand still where Apple’s products and services were really affected economically. 4. POLITICAL: -Debate over the iBookstore as well as Obama’s allegations against Apple Inc.
5. TECHNOLOGICAL: Apple Inc. allows consumers to shop and seek technical support/customer service via web on any device; including but not limited to, smart phones, lap tops, desk tops, tablets/ and pads 24/7 of the day.
SWOT Analysis
Strengths:
-Customer loyalty
-Strong Brand Image
-Awesome Customer Service
-Great focus on research and development to improve on their products and services
-Dividend as of 6/19/14 $0.47 per share
-Revenue as of 9/28/13 was $170,910,000
Weaknesses:
-Limited use of outside software to be uploaded on Apple products
-Death of the man behind the madness, Steve Jobs
-Product recalls/ Software recalls/ Update failures
-Law Suits
-Failure of Apple products not working with different carriers
-Counterfeit products and software usage
Opportunities:
-iTv launch
-Launch retail stores
-Launch training session stores
-Expand mobile device and media
Threats:
-Competitors are improving their products frequently to be better or at the same level as Apple products
-Rapid changes in technology industry
-Decrease in demand for popular Apple products such as the portable devices and desktops
-Labor Laws with production of products